‘More is more’ is finally out in the home textiles industry”

For most of its existence, the home textiles business—sheets, comforters, towels, et cetera—has been all about more. That took the form of everything from ever-higher thread counts (defying any known weaving technology) to bed-in-a-bag put-ups that approached the triple digits in their number of pieces, and towels that outweighed some bantam-weight boxers. More was better.

But recently, as evidenced by the wares on display at September’s New York Home Fashions Market, the industry has started to go in the opposite direction. After decades of excess, the business is finally discovering that less is, in fact, often more.

The twice-yearly trade show, held mostly in closed showrooms along Manhattan’s lower Fifth Avenue, is where big-box stores like Walmart, Macy’s, Bed Bath & Beyond and their retail brethren start buying next season’s goods. While shows in traditional market centers in Atlanta, High Point, Dallas and Las Vegas all feature higher-end soft home resources and bedding products, it is in New York where the bulk of the business in this $25 billion market segment is done.

Over the past few seasons, this sector has been in transition—working to bring to market products that appeal to the new generation of shoppers more concerned with attributes like sustainability, transparency and naturally sourced materials. It’s been an ongoing evolution, but the fall show made it apparent that the industry is heavily drinking this new Kool-Aid. In market introductions from suppliers large and small, several themes prevailed, reflecting these new sensibilities in core bed and bath products.

Sustainability and circularity: Bed and bath products have always gotten a bad rap for using too many natural resources in their production—water and land primarily—but the industry is making a concerted effort to move to a more sustainable model that emphasizes both recycled final products and individual components. Circularity, based on renewable resources as well as recycling, was a buzzword heard often in many showrooms, even if not everyone clearly understood what it meant.

Traceability: With the vast majority of home textiles products—at least 90 percent by most estimates—coming from the Asian production powerhouses of China, India and Pakistan, understanding the manufacturing chain for home textiles has often been a challenge. Using DNA marking, RFID tagging and other new technologies, vendors are now able to trace the raw materials in their products back to the growing fields, giving retailers and consumers alike a look into the entire production process.

Certification: Because there are no real regulatory or safety standards governing most soft home products, it’s always been a free-for-all on certifying products. Now, some international third-party organizations like Oeko-Tex and Global Organic Textiles Standard (GOTS) are gaining traction, often at the urging of retailers who want to offer a point of differentiation for their products. None of these labels are as well-known as established ones like the Good Housekeeping Seal of Approval or consumer electronics certifications, but they are rising in market prominence and placement.

Natural fibers and fabrics: Even though synthetic materials like polyester and memory foam are industry staples (suppliers and retailers have been wildly successful selling “micro-fiber” bedding even though it is essentially a descendent of polyester double-knit fabrics from the disco era), the raw material spectrum has dramatically increased recently, with tree-derived cellulose, linen, bamboo and other natural fibers. Cotton still maintains its overwhelming market share—but there, too, differentiators like Supima, Egyptian and Better Cotton Initiative (BCI) offerings are gaining in importance.

CBD: As part of a broader effort to jump on the health-and-wellness bandwagon, several companies introduced bedding products containing CBD extracts, either applied topically to the fabric or infused into the fibers. Without making explicit health claims—still very much illegal under U.S. laws, even as CBD itself is legal throughout the country—companies certainly implied that these products were good for you. The first wave will hit the market possibly as early as this holiday season, giving the industry a better read on consumer acceptance.

All of this attention to technology, innovation and product performance stands in stark contrast to earlier eras. Yes, there was fashion and, yes, there were plenty of designer names, but today the industry clearly is taking a different tack—one that strips products down to their essential elements, prioritizing origin and ethics over thread count or frills.

In fact, the only real exception to the less-is-more dictum came in the form of a novelty fad product, the weighted blanket. Countless companies showed heavy-weight blankets and comforters that supposedly promote better sleep. In that case, more is more. But nearly everywhere else, the less the better.

Warren Shoulberg is the former editor in chief for several leading B2B publications. He has been a guest lecturer at the Columbia University Graduate School of Business; received honors from the International Furnishings and Design Association and the Fashion Institute of Technology; and been cited by The Wall Street JournalThe New York TimesThe Washington PostCNN and other media as a leading industry expert. He was also a guest on the BOH podcast, and his Market Watch columnsoffer deep industry insights on major markets and product categories.

Homepage photo: Shutterstock.com

Link: https://businessofhome.com/articles/more-is-more-is-finally-out-in-the-home-textiles-industry

An artist replaced the men in these classic Westerns with women. The images are awesome.

When Felice House moved to Texas from Massachusetts, she quickly fell in love with “Western” culture.

Photo by Timothy Douglas, used with permission.

House, a painter and artist, moved to Austin to study for her master’s degree before becoming an assistant professor of painting at Texas A&M University.

At first, the culture shock was fun. House says she quickly became infatuated with the Western genre: the outfits, the cowboy boots, the music.

“But when I actually got around to watching Western movies,” she adds, “I was horrified by the roles for … anybody except white men basically.”

The stoic renegades played by John Wayne, James Dean, and Clint Eastwood stood in stark contrast to the helpless damsels they shared the screen with. The empowered and the powerless.

House had spent much of her career painting women in ways that clashed with media representations, so she decided to tackle the male-dominated Western genre.

She put out a call for models and was quickly overwhelmed with women who wanted to participate.

All images by Felice House, used with permission.

House says many of the models already knew which iconic cowboy they wanted to portray.

Virginia Schmidt became “Virginia Eastwood.”

Then there was “Liakesha Dean.”

And “Rebekah Wayne.”

House first photographed the models in Western getups, then painted from the images she captured.

She also says practicing the facial expressions and body language was the hardest part for the models.

“Women are kind of trained to make coy, approachable facial expressions,” she says.

Turning these women into iconic and powerful heroes meant stripping away any remnants of the “sexy cowgirl” trope.

The paintings themselves are larger than life. Roughly 1.25 times larger, to be specific.

“When you see them in person, people are surprised by the scale.” People aren’t used to women towering over them, House says.

And that’s exactly the point. House wanted to start a conversation about who is assigned power and how we view it.

In that sense, the timing couldn’t have been better. “Issues with gender and power in the U.S. are kind of in the forefront of people’s minds, ” she says.

In the very beginning of the project, House says she simply digitally clipped one of the models heads and put it on John Wayne’s body.

“It looked ridiculous,” she says with a laugh. “But then I thought, what if I could find a way to give this same sense of power [that iconic male heroes have] to women?”

With a brush and a few massive canvases, she managed to do just that, and she hopes it’ll make a few people think differently about how we define who can be a hero.

In the meantime, and despite her criticisms of the films of yesteryear, House says pop culture is getting better at representing women. Projects like this one definitely help.

After all, it was John Wayne himself who once said, “Tomorrow hopes we have learned something from yesterday.”

Link: https://www.upworthy.com/one-woman-ran-into-the-dog-she-fostered-and-shared-the-moving-story-on-twitter

NEXUS – A SEMI-SHEER WITH A SOFT FLOWING NET OPTIC

The high quality multi-coloured leno fabric Nexus is extremely durable. It is being accentuated by metallic shiny, dark yarns in the warp and has an elegant soft drape. In choosing the colours our designers were inspired by metal tones such as Silver, Grey, light Copper and Brass. Nexus DELI LIGHT is available in a width of 300 cm and in 6 colors.

For more information call Nisha Desai at 702.622.8321 or email us at nisha@nishadesigns.com and visit our website to view our whole collection. https://www.delius-contract.de/en/

untitled-3-1

The Wedding

IMG-1221

Wedding: A brides dream. A bond between two hearts. A promise to cherish, respect, understand eachother in the ebb and flow of life. A new beginning filled with love, laughter and happiness. I love the colors and the excitement it brings as it should to a celebration. 

For custom paintings for any and all occasion call Nisha Desai at 702.622.8321 or email for more information to nisha@nishadesigns.com

WEBbanner22

The Feminine

5B8540C8-23DF-45FB-8729-9A7AF780746F

The Feminine: It represents creation, abundance and owning ones feminine power. It enhances our first three lower chakras. Root, sacral and power. She is dynamic, intelligent and this painting calls her attention to be centered, grounded, balanced within to experience her truth.

For custom paintings for any and all occasions call Nisha Desai at 702.622.8321 or email for more information to nisha@nishadesigns.com

WEBbanner22

Be Yourself

906870B4-AE77-4669-9D5E-AA565BE56242

Be Yourself: No matter what we do, where we at we must learn to own who we are. I wanted to do something inspiring with words for a 12 year old beautiful, witty, innocent and a charming young girl. Guardian of Gaia, lover of animals, nature. This painting will give her hope, strength to not give up and will always pull her back to who she is inside when she finds herself lost in the ebb and flow of life. I loved painting her style, her imagination and her thought process.

For custom paintings for any and all occasions call Nisha Desai at 702.622.8321 or email for more information to nisha@nishadesigns.com

WEBbanner22

The Door

BDEC4D58-6822-48EA-A7BF-31AF40653F42

The Door: The door symbolizes a new beginning, when one door closes other opens. A focus is brought to the sacral and heart chakras. Orange represents joy, creativity, success, encouragement, change, stimulation, sexuality, freedom, expression. And green represents renewal, nature, growth, environment, money. These custom paintings speak to you and only you. This painting tells her that she has the ability to choose and change any situation or circumstances without struggle.

For custom paintings call Nisha Desai at 702.622.8321 or email for more information to  nisha@nishadesigns.com

WEBbanner22

The Lady in Red

C411100D-9CF5-46D4-8E18-C74C0D06E911One of my Favorite Paintings I have done to date. Presenting “The Lady in Red” Yes she is Love. She is passion, understanding, strength, knowledge, will, sensual, a warrior, a beautiful companion, friend, a mother and a leader of her own creations. She is the soul within us. Getting ready to be fully manifested to owning, accepting who she is, taking charge to serve the greater good of humanity and the balance as she walks the path of her truth. Wherever she goes there’s beauty and creation, freedom and joy, wonder and magic, stability and abundance. I bow to her presence and style. She becomes who she is. She is not a dream. She is Real. She is the light, The Divine Soul- The Lady in Red ❤️

Custom Art call or email.

WEBbanner22

C87A355D-374C-472F-B1C9-C500D1D4D9CD

Hotel Finance and Brokerage

cropped-webbanner8.png

Welcome to Nisha Designs and American Hospitality Solutions.

Your one stop shop for all your Hotel Financing and Textile Requirements.

American Hospitality Soulutions provides you with your Hotel Financing, Hotel Brokerage, Property and Casualty Insurance NATIONWIDE.

3799ABFC-B381-4CE1-A967-9522C52F3B1AWe look forward to hearing from you to customize your financial and designing needs. From concept to completion.

Quick turn around time. Let us do all the work for you.

For quotes call Nisha Desai at 702.622.8321 or email: nisha@nishadesigns.com

F4F5EC1E-D6E2-45EB-BD0E-E4987363A337

Nisha Art: Custom Paintings

5325E846-F0DC-44AE-8B46-C4B63FB5ABD9Every art has a story. No matter what form of art it is. It is a story of imagination. And here’s mine. Art was my to go escape from reality as a kid and then it became my passion, my career. But now there is no need to escape anymore because my imagination is my reality. I loved just to sit and paint all day long. Sometimes for hours and hours where I would not get up from my chair. It gave me peace, brought me a to world of belonging. Where I could be me and just paint away. Every painting, still life, textile, design I created has a personality, a character an imagination. No matter if I was just painting a flower, stem, Apple. They all had their own story to share. Preparation of my art materials excites me and is very important to me. My space where I would sit and do art, my wooden palette, my colors, brushes, water, a rag, tissue, the style and texture of my medium I am painting on. Everything even till today is very detailed and thoughtful. This preparation is my temple, my sacred place where no one could go but me. It was for me. Always there for me. Whenever I wanted I could go and be me. Be me with my paints and brushes and ready to play. Once I am prepared I sit and listen to my imagination, the story it wants to share about that thing or the person I am painting for. The mixing of colors, the depth of layers, the details, highlights, shadows, composition. It makes my paintings come alive. My art gives me purpose to live, hope, strength, put words when I didn’t have. It shared my happiness and tears. Yes. Art is just not a piece that we hang on the wall or any design on any medium. To me its a sacred friend, a place, a world only for you. That piece of art, design knows you and only you. It will always lift you up no matter where you are in life. And this is what I love when I create art or any design. And these are the stories I will be sharing. Hope you enjoy as much as I have enjoyed making them. They all speak to an individual I did paintings for and what my imagination told me about them. It was very inspiring for me to paint their imagination.

I can create custom paintings for any and all occasion. Gift wrapped with personalized message. These custom paintings are personalized to the clients energy and feel of who they are. The colors, brush strokes, textures, concept creates your story of you.

I look forward to painting your journey and imagination.

For further information call me at 702.622.8321 or email me at nisha@nishadesigns.com

WEBbanner22

The Elemental Collection

 

7EE35B48-0EAE-482D-9B92-DBFA746059A7

The Elemental Collection: This collection is designed to honor the presence of the primal forces of life, these beings are called The Elementals. The energy of natures expression. The beings of EARTH are called The GNOME. The beings of WATER are called UNDINE. The being of AIR are called SYLPH and the being of FIRE are called SALAMANDER. These elementals are the building blocks of nature. They exist in every aspect of nature and within every person. We cannot exist if any of these elements are missing from our life. They charge and energize us. They provide the fuel we need to feel alive. They work with every aspect of our being. Learning and being aware of them is the key to bring balance to every aspect of our life within and around us. If one is overly active then other it causes an imbalance.

87B645C5-EBD7-4354-A9DF-F33BB7833AA0

The collection is designed organically to capture the essence of these magnificent beings bringing an awareness of the expression of nature through design.

I would encourage and invite everyone to learn and read about the Elementals. The more we understand them the better we can create a sustainable world. They are here to help and guide us to bring balance within ourselves. We are not separate we all are connected as one. It is our responsibility as a citizen of the world to learn to work with nature which is within us. When we shift what’s within us is when our physical world will change.

31B50161-D978-403E-9C8D-B2D18C2BDE56

This collection is sold in all kinds of products. You can buy them at:

https://society6.com/nishadesai1

Custom design is also available. Please contact for further details.

Internet source is Ravenhawks’ https://ravenhawksmagazine.net

WEBbanner22