If you have a strong resonance for birds and the air elemental, Shovava’s handpainted and digitally printed scarves will certainly give you wings.
The Australia-based label is the creation of designer Roza Kamitova. Inspired by the incredible beauty of nature, the artist’s observations are meticulous and detailed as reflected in her bright, intricate and graceful depictions of various birds and their feathers in Shovava’s Wings Scarves range.
Roza Kamitova says: “I observe nature and find inspiration in the smallest details. Maybe it’s a butterfly’s wing or the patterned cell structure of a leaf. Maybe it’s a feather or a raven perched on a tree limb. I take in what I see in the natural world and then create my pieces.
“My ideas are born of long solitary walks in the jungle, through bristling fields or along almost pin-drop quiet stretches of sand. I have many kinds of birds visiting me everyday. My scarves are created using age-old artists’ techniques of craftsmanship and painting combined with the marvels of the latest technology.
“Shovava’s trademark winged scarfs reflect that soaring imagination and embody a sense of individuality, power, freedom, and adventure.”
Made from natural materials including silk and cotton, Shovava ensure that their materials are ethically sourced and use recycled materials, where possible. While Roza Kamitova creates the designs in her Byron Bay studio, a team in India print the scarves using digital textile printers.
Shovava was born in 2011 out of the desire to create “unique and thoughtful pieces of wearable art” for women who had “grown tired of the assembly line ‘cookie cutter’ designs” that are prolific in the fashion world. Having spent eight years working in the fashion industry in New York, the nature-inspired designer Roza Kamitova began selling handmade and hand painted tops made from recycled men’s tees on the streets of New York, before her move to Byron Bay began her journey with Shovava.
In addition to the Wings Scarves, Shovava also sells a range of swimwear, mens and womens t-shirts, skirts, leggings and dresses in nature prints via their online store.
Images Credit: Shovava
Rosa Medea is Life & Soul Magazine’s Chief. She writes about sustainable lifestyle and green living for publications, and offers content services to planet-friendly businesses. Find out more at Rosamedea.com
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