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“The brand has always held a couture sensibility, focusing on elements like circularity, ingrained with a deeper social impact that combines traditional handwork techniques with modern, innovative methods. So entering the higher, more elevated world of haute couture seems only natural for Shadangule. Widely popular for her signature technique of manipulating textiles into cords, her design language sees the use of hand-weaving techniques on indigenous looms to shape her silhouettes into new and interesting forms. “Couture was always going to be the landing pad for my journey in design. It is where I can express freely—sometimes even with exaggeration,” says Shadangule.”- VOGUE
“Her spring/summer 2021 collection that was shot in Italy, saw ropes of khunn and Chanderi imitating branches that covered the silhouettes of deconstructed saris. For her couture foray, the designer feels a sense of freedom and excitement working with her emblematic use of nature on a blend of fabrics including khadi. Expect textured weaves on complex silhouettes as the end result. “I have had a very clear path for the last twenty years; it is a journey I am on—and of which you will see the clear advancement, maybe in a clearer way this time—which is what haute couture allows.”- VOGUE
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